Samsung 'Plans Three-Sided Phone Display'

This handset, which could launch next year, will reportedly feature a wraparound screen to display messages on the side and front.

Samsung's Galaxy Round was the first handset to feature a curved display 

Samsung is reportedly building a mobile phone with a three-sided display that allows messages to be read at an angle.

The company, which launched the world's first curved phone screen, the Galaxy Round, last month, is said to be working on an upgrade to its Youm series of flexible OLED screens.

The handset could go on sale in the second half of next year, according to a report by Bloomberg.

As well as displaying text and email messages, the phone's wraparound screen could potentially display share prices and notifications.

It is unclear whether the handset would form part of Samsung's popular S or Note series, or launch as a new line altogether, the report claimed.

The race to release innovative products first is fierce.