Wednesday, February 26, 2014
china brands
China's biggest brands are jostling for the spotlight at this year's Mobile World Congress in Barcelona.
HuaWei was one of the first companies to invite press to preview its latest offerings at the Spanish mobile conference.
On show was a new mid-range smartphone, the Ascend G6, designed with a youth market in mind, plus two new phablets which will provide Apple's iPad Mini with competition.
But it was the electronic giant's wearable offering which was most talked-about. The Talkband is a smart bracelet that can monitor the user's fitness and it can also be separated from its base to work as a bluetooth ear-piece.
The Chinese companies ambition is evident but will innovation and engineering be enough to help it to establish itself as a main player in the European and American markets?
Michael O'Hara, chief marketing officer at the GSMA (the organisation behind the Barcelona congress) said the global market is becoming less of a closed shop.
"Chinese companies have about 10% to 15% in the device market now but I think that's really going to take off over the next few years," he told Sky News.
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